Interview: By Hand London

These stylish girls and their beautiful patterns definitely don't need an introduction. They've been the talk of the blogosphere from months, so I'm sure you've already heard about By Hand London patterns. But if you want to know a bit more about the company from one of its creators, here's a few words from Elisalex. 

Can you tell us a bit about yourself and your background? When did you start sewing?

Charlotte and I were actually at school together! We went down pretty different routes however after we left - I trained as a shoemaker and set up my own sustainable-high end shoe label, Nina Dolcetti, while Charlotte studied Classics and ended up working in marketing roles at various London startups. Sewing for me has been a long love affair; even as a child I had an insatiable need to make stuff! I messed about with my Mum's sewing machine a lot as a teenager, but it wasn't until I studied shoemaking though, that I realised my love of craftsmanship and decided to start really honing my skills. Charlotte was always a thrifting and customising expert and has had the sewing bug for the last couple of years, simply out of a desire to have more control over her style and is fast becoming a very skilled seamstress!

How did you start By Hand London? What pushed you to begin making sewing patterns?

By Hand London all began about a year and a half ago when Charlotte randomly got in touch to ask my opinion on a hare-brained scheme she had been cooking up. At the time I had just decided to pack in the whole shoes thing and had been mulling over some new ideas of my own. We met up and talked over a coffee (or three!) and realised pretty quickly that we wanted to join forces - what followed was months of late night skype-scheming, plans for world domination, and three ideas and two business plans later, By Hand London sewing patterns were born. It was then that we met Victoria - recent fashion graduate and London girl - in a stroke of internet matchmaking perfection, having advertised for an extra pair of hands getting things started. And then we got to set about creating our patterns! It's not been easy, that's for sure! It already feels like we've had some great successes as well as some seriously hairy moments. But we are so very proud of what we have created, and are so excited for everything yet to come.

What are your main sources of inspiration? Your favorite designers or style icons?

We find that our inspiration comes from so many different avenues, and especially since the three of us have our own very unique styles! We look to sewing blogs as well as fashion blogs, vintage fashion as much as contemporary, and of course, our friends and girls we see around London town. It's because of this diversity of style and influence that we decided to personify each of our patterns, basing them on a real girl we know and who's style we admire.

What has been your biggest challenge with By Hand London?

There's not really been one distinct thing; I think when you're starting out on a new venture the main challenge is finding your rhythm as a business - setting yourself achievable goals and deadlines, each finding and settling into our individual roles within By Hand, and also being supportive of each other and understanding each other's external commitments i.e. part-time jobs and kids!

Where do you see your pattern company in the future?

At this point while it's all so fresh and new we feel like we're bursting at the seams (ahaha!) with ideas and plans for the future and we definitely want to expand the By Hand brand beyond sewing patterns. Before we take over the world, however, we want to really get to grips with what's going on right now, continue to better ourselves and our products and really get to know who our customer is. But ultimately, sure - world domination! Mwahahahaaaa!

Thanks Elisalex! Very inspiring, right?

And guess what? The girls have very generously sent me one Elisalex dress pattern and one Charlotte skirt pattern to give away to my readers!

In order to win, just leave a comment below telling me which pattern you'd like the most and your email address, so I contact you.
The giveaway ends on March 6th, 11:00pm GMT.
Good luck!